Essential Google Algorithm & AI Updates for Agencies & Brands In 2023

We are well aware of the fast-changing trends and updates. Google frequently updates its algorithm for better user-friendly search results. Despite all the changes, it is essential to be ahead in the lane to know about the latest changes.

Agencies, brands, and search engine optimization providers will require the latest information about the changes. They can change their strategies and sustain in the competition. In 2023, there have been various updates regarding user queries, content creation, and AI technologies. So, if you are an agency or brand, you must know about these latest Google updates.

Understanding the Google Algorithms 

When a user searches a question or query on Google, it shows them the most relevant searches, which sometimes seem extraordinary. It is possible with the help of Google algorithms. So, the algorithms are a complex system that derives information from the search index and shows it on the SERP (search engine result page).

A combination of algorithms is used to search content from all the websites for the relevant data shown to the user. Due to the need and demand, constant changes occur in the algorithms.

Must Know Google Algorithm Updates for Agencies and Brands 

There have been considerable advancements in the algorithms and AI technologies. So, as an agency or especially a search engine optimization provider, you need to understand and change your strategies accordingly. So, here are the 2023 updates that you must be aware of:

Core Web Vitals: Google is constantly updating its algorithms mainly for one goal which is to provide the most relevant data and to enhance the user experience. So, with the Core web vitals, website rankings can differ. The core web vital will measure the factors, including page load speed and interactivity of the website. This update is to ensure a smooth experience for the users.

Personalized User Experience: Google is trying its best to showcase short and relevant solutions to user queries. Therefore, the Google Passage Indexing Update can rank specific and relevant passages from within lengthy articles and showcase them on the top. Therefore, content framing is essential with clear headings and subheadings with concise summaries and correct information.

AI Content and Assistance: With the release of various AI platforms for creating content, brands are producing content in large quantities. However, AI is useful for content creation, but keeping it creative, relevant, and informational is equally essential. Google updates showcase the value of content with a human touch and accurate information according to the target audience. So, AI tools are useful for humans and cannot be used as replacements.

The E-A-T Formula: The EAT stands for Expertise, Authority, and Trustworthiness which represents the content credibility of a website. Therefore, a brand should focus on its expertise and developing authority with content creators, leadership content, guest blogging, and linking to other sites to fulfill the EAT formula and build content credibility to make better space on the Google search engine.

BERT Update: During the search queries, there are often differences in the language of search queries. So, with the BERT (Bidirectional Encoder Representations from Transformers) update, there is a better understanding of the user searches along with the language. Therefore, by building user-oriented content, brands can have better visibility and website search engine optimization.

Mobile Friendly Optimization: Mobile phones are the first source to search for any information online by the user. So, optimizing a website and making it user-friendly on mobile is equally important as the desktop version. The quality of the mobile version must match the desktop one so that the user has a rich experience for the time spent on your website.

Local SEO Optimization: A business within a specific and local area requires different targeting than a country-wide business. For a local business, having a Google My Business profile is essential for better website search engine optimization. Visibility, relevancy, and proximity are key features for showing results for a local business. Therefore, keeping the GMB (Google My Business) profile updated with addresses, services, and other details can put a great emphasis on your business.

Conclusion 

Digital marketing is an industry that is changing every minute. Therefore, agencies/brands need to keep themselves updated with the latest updates. It will help them make new strategies to maintain their online rankings.

Moreover, as an agency, following the above strategies, including a mobile-friendly website, BERT updates, or focusing on user-friendly content is the key. Also, using AI as an appropriate tool and not as a human replacement is an important thing to consider. Using such strategies, agencies, and brands can sustain themselves in digital marketing.