What Google’s New Policy Tells Us About A.I. Generated Content

The usage of AI-generated content on Google is a controversial topic. Google is constantly updating its policies regarding the content to which it will give priority. However, the search engine does not spam or neglect the AI content as a whole, but it has its limitation to usage.

Tools like Chat GPT or Google BARD are in trend to create content on different topics. However, these tools also overtake some burden from writers for suggesting content ideas or creation during less time or low workforce. The AI tools provide their benefits but cannot replace human content. Read the blog to learn about the latest Google policy and how Google reacts toward AI content.

The Latest Google Policy for AI-Generated Content

Google recently released its policy which will be in action from August 28, 2023. According to the updated Google Merchant Policy:

“Automated Content: We don’t allow reviews primarily generated by an automated program or artificial intelligence application. If you have identified such content, it should be marked as spam in your feed using the <is_spam> attribute”.

So, according to Google, producing reviews or sensitive content with AI can be spammed. As for writing a genuine review, a person must experience a place or use a product. However, AI is incapable of doing so, resulting in spamming of reviews due to a lack of genuine information.

The Risk Factors for AI-Generated Content

AI content reduces the workload, but it also has its own shortcomings. The tools search for information over the web and create content according to that research. However, not all the information available on the web is 100% accurate.

These loopholes may look small but can create disastrous results. For example, a person seeking medical advice can lose health due to the wrong information. Also, AI can not create reliable content. According to a Stanford study, Chat GPT solved 98% of mathematical equations accurately, but eventually, the rate lowered to 2%, worsening with time.

One of the other studies of 17 specialist physicians enquired 248 questions, and the accuracy was 92%. It may seem like a good deal with high accuracy, but in some cases, like health aspects, no negligible detailing can be left out. Therefore, AI is helpful but is unreliable in many areas requiring expertise or experience.

Google’s Take on AI-Generated Content

In April 2022, John Muller, a search advocate, commented on the AI-generated content, using AI content or automated content is similar to shuffling and using synonyms which falls under spam according to Google webmaster guidelines.

However, in November 2022, the Google team clarified that the issue does not lie in the tool used for producing content, but the quality of the content matters. Google prioritizes content that is reliable, accurate, and with the intent of a people-first approach. Also, high-quality content requires E-E-A-T that indicates Expertise, Experience, Authoritativeness, and Trustworthiness.

Therefore, Google does not have any conflict with AI-generated content, but making the right use of it is necessary. Content regarding a general topic about applying nail paint will do no harm, whereas a topic relating to health or financial advice can hurt someone with inaccurate information. Therefore, the key is to use AI carefully, along with optimizing the content to make it dependable and human-friendly.

Conclusion: The Solution for AI Content

The problem is not the AI-generated content but its reliability. Many companies or brands are relying on AI to produce their content. Though Google does not spam automated content, it may prefer human content, especially in the long run.

The solution to this problem is to reevaluate the AI content by humans. The best form of content is human-written content. It can provide human-based views and emotional support that an AI cannot. In addition, product reviews, financial advice, health advice, and other life-changing topics require specialization and accuracy. If you use AI for content ideas or creation, make sure a human evaluates and modifies it.

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